Digital Marketing, Minor

This minor provides students with an introduction to the digital marketing discipline. It covers a broad range of strategies and quantitative topics directly pertaining to digital marketing.

Student Learning Outcomes

Demonstrate knowledge and application of digital marketing and omnichannel concepts, tools, and practices by applying relevant marketing mix and interpretation of internal and external factors.
Demonstrate critical thinking skills needed for researching customer needs, building relevant digital marketing strategies, and tracking metrics to measure customer engagement and the effectiveness of digital marketing strategies.
Apply cultural competence for evaluating digital ethical issues in dynamic globalized digital markets.
Effectively communicate digital components in oral, written, visual, and digital forms to an intended audience.

Curriculum Requirements

Required Courses from Business Core

BSAD 1000 - Introduction to Business Credit Hours: 3
MKTG 3000 - Principles of Marketing Credit Hours: 3
ECON 1000 - Elements of Economics Credit Hours: 3

Required Courses

MKTG 3800 - Social Media Marketing Credit Hours: 3
MKTG 4680 - Digital Retailing Credit Hours: 3
MKTG 4910 - Digital Marketing and Analytics Credit Hours: 3

Elective

Select any course from the marketing menu of MKTG 3000 or higher - Credit Hours: 3

Digital Marketing, Minor

Student Learning Outcomes

Curriculum Requirements

Required Courses from Business Core

Required Courses

Elective

Total Credits: 21