Marketing, Minor

Location(s): California Campus, Clarion Campus, Edinboro Campus, Online

This minor provides students an opportunity to receive a formal introduction to the marketing discipline. The curriculum will emphasize the breadth of the discipline and its’ interdisciplinary impact on the other core business disciplines.

Student Learning Outcomes

Demonstrate proficiency in foundational concepts of functional business areas.
Exhibit critical thinking skills for the collection, analysis and application of data and concepts.
Display cultural competence for ethical, sustainable, and inclusive practices including a global perspective.
Effectively communicates in oral, written, visual, and digital forms.

Curriculum Requirements

Required Courses from Business Core

BSAD 1000 - Introduction to Business Credit Hours: 3 (Non-BSBA Students)
OR
MGMT 3000 - Principles of Management Credit Hours: 3
MKTG 3000 - Principles of Marketing Credit Hours: 3
ECON 1000 - Elements of Economics Credit Hours: 3
OR
ECON 2100 - Principles of Microeconomics Credit Hours: 3

Required Courses

MKTG 3510 - Advertising Management Credit Hours: 3
MKTG 4010 - Marketing Management Credit Hours: 3
MKTG 4210 - Consumer Behavior Credit Hours: 3

Elective

Select any course from the marketing menu of MKTG 3000 or higher - Credit Hours: 3