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Aug 14, 2025
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MKTG 3000 - Principles of Marketing
Credit Hours: 3
This course serves as an introduction to the marketing discipline. Foundational topics include identification of target markets, understanding of population demographics and psychographics, the four P’s (product, price, place, promotion) of marketing, social responsibility, marketing segmentation, environmental factors affecting marketing efforts.
General Education - Foundations: General Education - Discoveries: General Education - Competencies:
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