Oct 09, 2026  
2026-2027 Undergraduate Catalog 
    
2026-2027 Undergraduate Catalog
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MKTG 3200 - Principles of Selling


Credit Hours: 3

This course is an introduction to the role of the professional salesperson in the marketing process. Students will examine characteristics and skills necessary for success in sales, techniques for identifying prospects and buyers, importance of relationship building, and ethical sales behaviors.

Prerequisite: MKTG 3000  



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