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Oct 09, 2026
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MKTG 3710 - Customer Relationship Management
Credit Hours: 3
This course presents information needed to build effective customer relationships and retention. Key concepts are presented to show how CRM aligns business processes with customer strategies in an effort to build customer loyalty and increase profits. The course presents data management concepts, data platforms, and customer experience integration.
Prerequisite: MKTG 3000
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