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Oct 09, 2026
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COMM 4866 - Strategic Communication Campaigns
Credit Hours: 3
Provides theory and skills to create an integrated strategic campaign for a product, company, person or service. Topics include research, strategic planning, tactics and evaluation in creating and managing strategic communication campaigns. Students will study and analyze existing campaigns and develop their own client ready campaign.
Prerequisite: COMJ 1106 or COMM 3826
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