COMJ 3846 - Promotional Events & Publicity

Credit Hours: 3

Examines theory and applications in planning promotional events. Topics include organizing, budgeting, promoting, implementing, and evaluating events. This course employs specific communication strategies, such as targeting media and audiences with ethical and diversity considerations. Students will plan, implement and evaluate a promotional event.

Prerequisite: COMJ 1010 or COMJ 1101 or COMJ 1102 or COMJ 1103 or COMJ 1104 or COMJ 1105 or COMJ 1106 or COMJ 1107 or COMJ 1108 or COMJ 2201 or ENGL 1100