Oct 13, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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COMJ 3856 - Communication Strategies for Advertising


Credit Hours: 3

Examines the basic principles, theories and applications of communication strategies related to advertising. Topics include historical background, planning and management, media strategies, creative development, international issues, and social and legal effects. Students will create a communication focused advertising campaign.

Prerequisite: COMJ 1010  or COMJ 1101  or COMJ 1102  or COMJ 1103  or COMJ 1104  or COMJ 1105  or COMJ 1106  or COMJ 1107  or COMJ 1108  or COMJ 2201  or ENGL 1100  



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