COMJ 3856 - Communication Strategies for Advertising

Credit Hours: 3

Examines the basic principles, theories and applications of communication strategies related to advertising. Topics include historical background, planning and management, media strategies, creative development, international issues, and social and legal effects. Students will create a communication focused advertising campaign.

Prerequisite: COMJ 1010 or COMJ 1101 or COMJ 1102 or COMJ 1103 or COMJ 1104 or COMJ 1105 or COMJ 1106 or COMJ 1107 or COMJ 1108 or COMJ 2201 or ENGL 1100