Dec 01, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 3000 - Principles of Marketing


Credit Hours: 3

This course serves as an introduction to the marketing discipline. Foundational topics include identification of target markets, understanding of population demographics and psychographics, the four P’s (product, price, place, promotion) of marketing, social responsibility, marketing segmentation, environmental factors affecting marketing efforts.



Add to Portfolio (opens a new window)