Credit Hours: 3

This course will explore the multi-billion dollar world of sports marketing, branding, and sponsorship from the viewpoint of the team, the brand, and other major stakeholders. Students will learn how teams and brands work together to achieve their marketing goals and connect with fans.

General Education Attribute

Competency-Intensive Writing

Facebook this Page (opens a new window)

Tweet this Page (opens a new window)

Add to Portfolio (opens a new window)