Jan 15, 2025  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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COMJ 4866 - Strategic Communication Campaigns

Credit Hours: 3


Provides theory and skills to create an integrated strategic campaign for a product, company, person or service. Topics include research, strategic planning, tactics and evaluation in creating and managing strategic communication campaigns. Students will study and analyze existing campaigns and develop their own client ready campaign.

Prerequisite: COMJ 1106  or COMJ 3826  


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