Nov 04, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
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MKTG 3000 - Principles of Marketing


Credit Hours: 3

This course serves as an introduction to the marketing discipline. Foundational topics include identification of target markets, understanding of population demographics and psychographics, the four P’s (product, price, place, promotion) of marketing, social responsibility, marketing segmentation, environmental factors affecting marketing efforts.



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