Aug 15, 2025  
2025-2026 Graduate Catalog 
    
2025-2026 Graduate Catalog
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COMJ 6600 - Digital Events Strategies


Credit Hours: 3

This course provides learners with the knowledge to plan, design, implement and measure digital and hybrid events. Specific attention is paid to selecting appropriate platforms, budgeting, using new technologies, marketing to audiences, and using metrics to measure event effectiveness.



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