Sales Minor

This minor is designed to give students a formal introduction to the sales discipline. The curriculum will emphasize the breadth of the discipline and its interdisciplinary impact on other core business disciplines.

Student Learning Outcomes

Demonstrate proficiency and application of sales concepts, tools, and practices by applying relevant marketing mix and analysis of internal and external components.
Demonstrate critical thinking skills needed for customer needs, constructing relevant sales strategies, and intrepreting metrics to evaluate customer engagement and effectiveness of sales strategies.
Utilize cultural competence for assessing ethical sales issues in dynamic global sales markets.
Effectively communicate sales factors in oral, written, visual, and digital formats to an intended audience.

Required Courses

Complete 9 credits

BSAD 1000 (typically non-BSBA) or MGMT 3000 (BSBA students)

ECON 1000 (typically non-BSBA) or ECON 2100 (BSBA students)

BSAD 1000 - Introduction to Business Credit Hours: 3
or
MGMT 3000 - Principles of Management Credit Hours: 3
ECON 1000 - Elements of Economics Credit Hours: 3
or
ECON 2100 - Principles of Microeconomics Credit Hours: 3
MKTG 3000 - Principles of Marketing Credit Hours: 3

Electives

Choose 12 credits

See your advisor for additional electives

MKTG 3200 - Principles of Selling Credit Hours: 3
MKTG 3210 - Sales Management Credit Hours: 3
MKTG 3800 - Social Media Marketing Credit Hours: 3
Any MKTG 3000-4000

What can PennWest tell me about…

Catalog

Sales Minor

Student Learning Outcomes

Required Courses

Electives

Total Credits: 21