May 25, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog

Sport Management Studies, MS

Location(s): Online


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The sport management studies curriculum was created especially for presentation via the Internet. Sport management theory and principles are presented with streaming video, narrated PowerPoint presentations and online forums. Threaded discussion groups, chat rooms and email allow the cohorts to communicate and interact, adding unique insight into the discussion. Students have the option of completing the program without a concentration or with the intercollegiate athletic administration concentration.  Program length is approximately 13 consecutive months, with new cohorts beginning in January and July. Cohorts of approximately 35 students each learn and communicate online and regularly function as a group of interactive peers. This virtual community creates a lively and dynamic educational experience that enriches the collaborative skills essential for success in the sport industry. Students are eligible for a graduate certificate of 12 credits in intercollegiate athletic administration. The intercollegiate athletic administration track has been developed in consultation with the NCAA.

Student Learning Outcomes


  •  Apply sport management theory and principles when solving current problems in the workplace.
  • Assess the effectiveness of organizational and administrative structure, techniques, and procedures.
  • Develop strategies to improve organizational effectiveness based on observing organizational dynamics, and attend managerial meetings.
  • Propose proactive strategies for dealing effectively with future organizational concerns.
  • The ability to incorporate data analysis into the strategic planning process to facilitate organizational effectiveness.
  •  The ability to develop marketing strategies that reflect the organizational mission statement and core values.
  • The ability to devise communication strategies for successfully interacting with organizational internal and external publics.
  • The ability to incorporate strategies to minimize organizational physical and financial risks.
  • The ability to develop and maximize and efficiently manage organizational resources.
  •  The ability to develop policies and practices to deal with moral and ethical issues that affect an organization.
  • The ability to apply management theory and leadership concepts to contemporary sports industry practices.
  • The ability to utilize both written and oral communication skills to develop a professional network.

Curriculum Requirements


Total Core Credits Required: 24


Required Advanced


No Concentration (12 credits required)


Sport Management Studies, Intercollegiate Athletic Administration, MS


Concentration Credits Required: 12


Total Number of Credits to Complete the Program: 36


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