May 25, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

Graphic Design, BDes

Location(s): California Campus, Edinboro Campus


Return to {$returnto_text} Return to: Programs

PennWest’s Bachelor of Design (BDes) degree in Graphic Design prepares majors to enter the growing and dynamic field of visual communication in graphic design. Graphic designers give form to visual ideas through the creative problem solving process-planning, analyzing, defining, creating, and evaluating the role their visual solutions have within the context of today’s communication.

More than ever, we live in a visually designed world. Visual forms continue to be redefined, restructured, and developed to solve unique problems for their target audience needs in cross-platform environments. At PennWest, students are encouraged to develop an individual aesthetic while studying the broader contexts and challenges that shape a successful design including the formal principles, conceptual approaches, techniques and applications, technologies and processes, theory and criticism, as well as more experimental methods to graphic design.

Keystone experiences of PennWest’s BDes degree in Graphic Design focus on professional preparation for the diverse pathways within the field of graphic & interactive design. Culminating experiences include the production of a final portfolio of work that best represents the abilities and focus of each student as they enter the professional field of graphic design.

The curriculum is further enhanced through internships and client-based projects, workshops and lectures by visiting lecturers, involvement in graphic design club and the student chapter of AIGA, portfolio reviews, studio tours, museum visits, and participation in regional and national competitions.

Advisement Sheet  

Student Learning Outcomes


  • Students will demonstrate a high level of proficiency with the primary material, tools, technique, and technology used in their concentration area supplemented by experience with other media.
  • Students will fully investigate in their work conceptual issues and expressive potential of their medium.
  • Students will integrate aesthetic principles in the development of their own artwork.
  • Students will recognize that the making and study of art can be approached from a variety of perspectives.
  • Students will defend meaningful interpretations and critical evaluations about their own artworks and the works of other artists both orally and in writing.
  • Students will construct informed discussion of art as an essential component of viewing, producing, and evaluating art.
  • Students will explain cultural and historical contexts surrounding works of art in general and in their field of study.
  • Students will conclude that art communicates, challenges and shapes cultural and societal values.
  • Students will reframe their practices through experimentation.
  • Students will organize and produce a resume, a written statement about, and an appropriate visual documentation of their work.

Curriculum Requirements


General Education


  • Oral Communication - Any Course Credit Hours: 3
  • Written Communication - Any Course Credit Hours: 3
  • Quantitative Reason - Any Course Credit Hours: 3
  • Technological Literacy   Credit Hours: 3
  •  

  • Arts and Humanities -   Credit Hours: 3
  • OR

  • Arts and Humanities -   Credit Hours: 3
  •  

  • Arts and Humanities - Any Course Credit Hours: 3
  • Arts and Humanities - Any Course Credit Hours: 3
  • Social Sciences - Any Course Credit Hours: 3
  • Social Sciences - Any Course Credit Hours: 3
  • Social Sciences - Any Course Credit Hours: 3
  • Natural Sciences and Tech - Any Course Credit Hours: 3
  • Natural Sciences and Tech - Any Course Credit Hours: 3
  • Natural Sciences and Tech - Any Course Credit Hours: 3
  • Student Elective Credit Hours: 3

Competencies


  • Quantitative Applications - Any Course Credit Hours: 3
  • Applied Methodologies - Any Course Credit Hours: 3
  • Intercultural Fluency - Any ARTH Course Credit Hours: 3
  • Ethical Reasoning - Any Course Credit Hours: 3
  • Information Literacy - Any Course Credit Hours: 3
  • Writing Intensive - ARTH Course and Any Other Course Credit Hours: 6
  • Keystone Experience -   Credit Hours: 3

Major


Required Major Courses


Major Electives


  • Any ART, ARED, or ARTH course Credit Hours: 3
  • Any ART, ARED, or ARTH course Credit Hours: 3
  • Any ART, ARED, or ARTH course Credit Hours: 3
  • Any ART, ARED, or ARTH course Credit Hours: 3
  • Any ART, ARED, or ARTH course Credit Hours: 3

Total Credits: 120


Depending on the program of study, students may need to complete additional credits to ensure the total credit hour requirement is met.

Return to {$returnto_text} Return to: Programs