Jun 14, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

Digital Marketing, Minor


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This minor provides students with an introduction to the digital marketing discipline. It covers a broad range of strategies and quantitative topics directly pertaining to digital marketing.

Student Learning Outcomes


  • Demonstrate knowledge and application of digital marketing and omnichannel concepts, tools, and practices by applying relevant marketing mix and interpretation of internal and external factors.
  • Demonstrate critical thinking skills needed for researching customer needs, building relevant digital marketing strategies, and tracking metrics to measure customer engagement and the effectiveness of digital marketing strategies. 
  • Apply cultural competence for evaluating digital ethical issues in dynamic globalized digital markets. 
  • Effectively communicate digital components in oral, written, visual, and digital forms to an intended audience.  

Curriculum Requirements


Required Courses from Business Core


Elective


  • Select any course from the marketing menu of MKTG 3000 or higher - Credit Hours: 3

Total Credits: 21


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