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Nov 03, 2025
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
Digital Marketing, Minor
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This minor provides students with an introduction to the digital marketing discipline. It covers a broad range of strategies and quantitative topics directly pertaining to digital marketing.
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Student Learning Outcomes
- Demonstrate knowledge and application of digital marketing and omnichannel concepts, tools, and practices by applying relevant marketing mix and interpretation of internal and external factors.
- Demonstrate critical thinking skills needed for researching customer needs, building relevant digital marketing strategies, and tracking metrics to measure customer engagement and the effectiveness of digital marketing strategies.
- Apply cultural competence for evaluating digital ethical issues in dynamic globalized digital markets.
- Effectively communicate digital components in oral, written, visual, and digital forms to an intended audience.
Required Courses from Business Core
Elective
- Select any course from the marketing menu of MKTG 3000 or higher - Credit Hours: 3
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