EDLR 8400 - District Leadership for Public Relations and Marketing

Credit Hours: 3

The objective of the course is to provide students the opportunity to view school public relations and marketing from the point of view of the school superintendent, through practical, real life experiences. To become an effective school superintendent or assistant superintendent requires that an administrator be an effective communicator and develop positive community relations. It requires networking, knowledge, the ability to market your product, and the ability to establish credibility within and outside the school community. One must be able to make decisions, sometimes quickly, and then be accountable for those decisions. This course will enable students to learn the theory and practical application of school and community relations with a focus on fiscal responsibility. All candidates will be required to complete field work/experiences with a focus on fiscal responsibility that are designed to reinforce and extend upon the learning objectives of the course.