May 12, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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COMJ 6600 - Digital Events Strategies


Credit Hours: 3

This course provides learners with the knowledge to plan, design, implement and measure digital and hybrid events. Specific attention is paid to selecting appropriate platforms, budgeting, using new technologies, marketing to audiences, and using metrics to measure event effectiveness.



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