Strategic Sports Analysis, Post-Baccalaureate Certificate

The sport management studies curriculum was created especially for presentation via the Internet. Sport management theory and principles are presented with streaming video, narrated PowerPoint presentations and online forums. Threaded discussion groups, chat rooms and email allow the cohorts to communicate and interact, adding unique insight into the discussion. Students have the option of completing the generalist concentration, the intercollegiate athletic administration concentration, or the strategic sport analysis concentration. Program length is approximately 13 consecutive months, with new cohorts beginning in January and July. Cohorts of approximately 35 students each learn and communicate online and regularly function as a group of interactive peers. This virtual community creates a lively and dynamic educational experience that enriches the collaborative skills essential for success in the sport industry. Students are eligible for a graduate certificate of 12 credits in intercollegiate athletic administration. The intercollegiate athletic administration track has been developed in consultation with the NCAA.

Student Learning Outcomes

Interpret sport and sport-related industry research.
Synthesize available information to determine if it is applicable to an organization’s current and future success.
Utilize data analysis to enhance problem solving and critical thinking abilities.
Develop and apply basic market structure models to the sports industry.
Apply economic analysis to solve problems and answer questions that arise in the private and public sectors of the sports industry.
Explain the expected impact of government policies, such as taxation, price controls, subsidies, and macroeconomic policies, and their potential impact on the sports industry.
Apply critical thinking skills and academic concepts to the development of strategic responses to current and future sport industry problems.
Implement and control strategies to develop and maintain competitive advantage.
Synthesize strategic theory and concepts to explain competitive advantage in a global sports industry.

Curriculum Requirements

Core

SPT 7800 - Current Trends and Issues Credit Hours: 3
SPT 7810 - Sports Analytics Credit Hours: 3
SPT 7820 - Economics in Sport Credit Hours: 3
SPT 7830 - Strategic Sport Analysis Credit Hours: 3

Total Core Credits Required: 12

Total Number of Credits to Complete the Program: 12

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