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May 15, 2024
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2023-2024 Undergraduate Catalog
Marketing, BSBA
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The bachelor’s degree in business administration program is built on business core courses that provide a solid foundation. In addition, students can choose to develop focused expertise in the discipline of marketing by selecting eight separate specialized courses directed toward the core facets of the marketing discipline.
Advisement Sheet
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Student Learning Outcomes
- Demonstrate proficiency in foundational concepts of functional business areas.
- Exhibit critical thinking skills for the collection, analysis, and application of data and concepts.
- Display cultural competence for ethical, sustainable, inclusive, and collaborative leadership practices including a global perspective.
- Effectively communicate in oral, written, visual, and digital formats.
- Integrate business concepts across the spectrum of business disciplines.
- Critically analyze ambiguous, interconnected situations and communicate findings.
- Balance competing values and needs of different constituencies when crafting business solutions.
Major Electives
Note: A Minor is required. If the minor is in a business discipline, 9 credits double count with Business Core requirements. Marketing students may NOT choose a general business minor or marketing minor.
Total Credits: 120
Depending on the program of study, students may need to complete additional credits to ensure the total credit hour requirement is met. |
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