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Jun 26, 2025
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MKTG 4610 - Marketing Research
Credit Hours: 3
This course focuses on explaining and using the behavioral and statistical tools needed for designing, implementing, and reporting marketing research projects. It provides a basic foundation of a marketing research report in five phases: business case, annotated bibliography, literature review, data collection, and analysis.
Prerequisite: MKTG 3000 and QBA 2000
General Education - Competencies:
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