Nov 06, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3410 - Marketing for Non-Profits


Credit Hours: 3

This marketing course is designed for both business and non-business majors that differentiates between for-profit and not-for-profit organizations, investigates the competitive environment facing nonprofits (e.g., hospitals, churches, charities, colleges, etc.), and applies research techniques and marketing tools to the nonprofit entity.

Prerequisite: MKTG 3000 



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