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Nov 06, 2024
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MKTG 3410 - Marketing for Non-Profits Credit Hours: 3
This marketing course is designed for both business and non-business majors that differentiates between for-profit and not-for-profit organizations, investigates the competitive environment facing nonprofits (e.g., hospitals, churches, charities, colleges, etc.), and applies research techniques and marketing tools to the nonprofit entity.
Prerequisite: MKTG 3000
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