Nov 06, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3640 - Integrated Marketing Communications


Credit Hours: 3

This course focuses on the importance of Integrated Marketing Communication to marketing firms. Students will explore the effective management of communication channels from advertising, personal selling, sales promotion, public relations, direct marketing to the utilization of variety of social media platforms, to create consistent brand image.

Prerequisite: MKTG 3000 



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