|
Dec 30, 2024
|
|
|
|
MKTG 3640 - Integrated Marketing Communications Credit Hours: 3
This course focuses on the importance of Integrated Marketing Communication to marketing firms. Students will explore the effective management of communication channels from advertising, personal selling, sales promotion, public relations, direct marketing to the utilization of variety of social media platforms, to create consistent brand image.
Prerequisite: MKTG 3000
Add to Portfolio (opens a new window)
|
|