Dec 30, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4210 - Consumer Behavior

Credit Hours: 3

This course presents a strategic framework for understanding and applying marketing strategies. It integrates the disciplines of psychology, anthropology, economics and sociology with the marketing discipline to explain, understand, and predict consumer decisions in the marketplace.

Prerequisite: MKTG 3000 


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