Jul 02, 2024  
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2023-2024 Undergraduate Catalog
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MKTG 4210 - Consumer Behavior

Credit Hours: 3

This course presents a strategic framework for understanding and applying marketing strategies. It integrates the disciplines of psychology, anthropology, economics and sociology with the marketing discipline to explain, understand, and predict consumer decisions in the marketplace.

Prerequisite: MKTG 3000 


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