MKTG 4610 - Marketing Research

Credit Hours: 3

This course focuses on explaining and using the behavioral and statistical tools needed for designing, implementing, and reporting marketing research projects. It provides a basic foundation of a marketing research report in five phases: business case, annotated bibliography, literature review, data collection, and analysis.

Prerequisite: MKTG 3000 and QBA 2000
General Education Attribute

Competency-Intensive Writing