Nov 21, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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MKTG 4610 - Marketing Research

Credit Hours: 3

This course focuses on explaining and using the behavioral and statistical tools needed for designing, implementing, and reporting marketing research projects. It provides a basic foundation of a marketing research report in five phases: business case, annotated bibliography, literature review, data collection, and analysis.

Prerequisite: MKTG 3000  and QBA 2000  
General Education - Competencies:
  • GCIW: Intensive Writing


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