Marketing, BSBA

Location(s): California Campus, Clarion Campus, Edinboro Campus, Online

The bachelor’s degree in business administration program is built on business core courses that provide a solid foundation. In addition, students can choose to develop focused expertise in the discipline of marketing by selecting eight separate specialized courses directed toward the core facets of the marketing discipline.

Advisement Sheet

Student Learning Outcomes

Demonstrate proficiency in foundational concepts of functional business areas.
Exhibit critical thinking skills for the collection, analysis, and application of data and concepts.
Display cultural competence for ethical, sustainable, inclusive, and collaborative leadership practices including a global perspective.
Effectively communicate in oral, written, visual, and digital formats.
Integrate business concepts across the spectrum of business disciplines.
Critically analyze ambiguous, interconnected situations and communicate findings.
Balance competing values and needs of different constituencies when crafting business solutions.

Curriculum Requirements

General Education

Oral Communication - COMJ 1010 - Public Speaking Credit Hours: 3
Written Communication - ENGL 1200 - College Composition Credit Hours: 3
Quantitative Reason - MATH 1010 - Quantitative Reasoning Credit Hours: 3
Technological Literacy - BSIN 2000 - Management Information Systems Credit Hours: 3
Arts and Humanities - Any Course Credit Hours: 3
Arts and Humanities - Any Course Credit Hours: 3
Arts and Humanities - Any Course Credit Hours: 3
Social Sciences - PSYC 1000 - Introduction to Psychology Credit Hours: 3
Social Sciences - ECON 2100 - Principles of Microeconomics Credit Hours: 3
Social Sciences - ECON 2200 - Principles of Macroeconomics Credit Hours: 3
Natural Sciences and Tech - MATH 1220 - College Algebra Credit Hours: 3
Natural Sciences and Tech - QBA 1000 - QBA 1: Optimization Credit Hours: 3
Natural Sciences and Tech - Any Course Credit Hours: 3
Student Elective Credit Hours: 3

Competencies

Quantitative Applications - QBA 2000 - QBA 2: Statistical Analysis Credit Hours: 3
Applied Methodologies - QBA 3000 - QBA 3: Analytics and Applications Credit Hours: 3
Intercultural Fluency - Any Course Credit Hours: 3
Ethical Reasoning - BSAD 3200 - Business Ethics Credit Hours: 3
Information Literacy - Any Course Credit Hours: 3
Writing Intensive - BSAD 4900 - Business Capstone Credit Hours: 3
Writing Intensive - MKTG 4610 - Marketing Research Credit Hours: 3
Keystone Experience - MKTG 4950 - Internship for the Department of Management and Marketing Programs Credit Hours: 1 TO 12 or Any Course

Major

Required Major Courses

ACC 2000 - Financial Accounting Credit Hours: 3
ACC 3000 - Managerial Accounting Credit Hours: 3
BLAW 2000 - Legal and Ethical Environment of Business Credit Hours: 3
BSAD 3200 - Business Ethics Credit Hours: 3
BSAD 4900 - Business Capstone Credit Hours: 3
MKTG 4610 - Marketing Research Credit Hours: 3
FINA 3000 - Financial Management Credit Hours: 3
MGMT 3000 - Principles of Management Credit Hours: 3
MKTG 3000 - Principles of Marketing Credit Hours: 3
QBA 2000 - QBA 2: Statistical Analysis Credit Hours: 3
QBA 3000 - QBA 3: Analytics and Applications Credit Hours: 3
MKTG 3200 - Principles of Selling Credit Hours: 3
MKTG 3210 - Sales Management Credit Hours: 3
MKTG 3410 - Marketing for Non-Profits Credit Hours: 3
MKTG 3510 - Advertising Management Credit Hours: 3
MKTG 4010 - Marketing Management Credit Hours: 3
MKTG 4210 - Consumer Behavior Credit Hours: 3
MKTG 4610 - Marketing Research
Credit Hours: 3
MKTG Free Marketing Elective (choose one from the list below) Credit Hours: 3

Major Electives

Note: A Minor is required. If the minor is in a business discipline, 9 credits double count with Business Core requirements. Marketing students may NOT choose a general business minor or marketing minor.

MKTG 3610 - Entrepreneurial Marketing Credit Hours: 3
MKTG 3640 - Integrated Marketing Communications Credit Hours: 3
MKTG 3690 - Services Marketing Credit Hours: 3
MKTG 3700 - Business to Business (B2B) Marketing Credit Hours: 3
MKTG 3710 - Customer Relationship Management Credit Hours: 3
MKTG 3800 - Social Media Marketing Credit Hours: 3
MKTG 4650 - Marketing Problems Credit Hours: 3
MKTG 4680 - Digital Retailing Credit Hours: 3
MKTG 4690 - International Marketing Credit Hours: 3
MKTG 4910 - Digital Marketing and Analytics Credit Hours: 3

Total Credits: 120

Depending on the program of study, students may need to complete additional credits to ensure the total credit hour requirement is met.