Nov 03, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

Marketing, BSBA

Location(s): California Campus, Clarion Campus, Edinboro Campus, Online


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The bachelor’s degree in business administration program is built on business core courses that provide a solid foundation. In addition, students can choose to develop focused expertise in the discipline of marketing by selecting eight separate specialized courses directed toward the core facets of the marketing discipline.

Advisement Sheet  

Student Learning Outcomes


  • Demonstrate proficiency in foundational concepts of functional business areas.
  • Exhibit critical thinking skills for the collection, analysis, and application of data and concepts.
  • Display cultural competence for ethical, sustainable, inclusive, and collaborative leadership practices including a global perspective.
  • Effectively communicate in oral, written, visual, and digital formats.
  • Integrate business concepts across the spectrum of business disciplines.
  • Critically analyze ambiguous, interconnected situations and communicate findings.
  • Balance competing values and needs of different constituencies when crafting business solutions.

Curriculum Requirements


General Education


Competencies


Major


Major Electives


Note: A Minor is required. If the minor is in a business discipline, 9 credits double count with Business Core requirements. Marketing students may NOT choose a general business minor or marketing minor.

Total Credits: 120


Depending on the program of study, students may need to complete additional credits to ensure the total credit hour requirement is met.

Accelerated Bachelors to Masters Programs  

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