Sport Management Studies, Intercollegiate Athletic Administration, MS

Student Learning Outcomes

• Analyze the power and politics of sport organizations. 
• Analyze a sport governance body’s authority, organizational structure and function to various constituencies. 
• Contrast the difference in structure and the effectiveness between the NCAA and NAIA. 
• Analyze the theory behind compliance of rules and regulations in an intercollegiate athletic program. 
• Theorize implementation strategies for the development of a comprehensive compliance program within an athletic department. 
• Evaluate the effectiveness of various institutional controls put in place by selected intercollegiate athletic department. 
•  Develop a logistical plan for organizing and managing gender equity within an intercollegiate athletic department. 
• Evaluate the law as it applies to athletics. 
• Theorize implementation strategies for attaining an organizational design for human resource management in an intercollegiate athletic department. 
• The ability to incorporate data analysis into the strategic planning process to facilitate organizational effectiveness.
• The ability to develop marketing strategies that reflect the organizational mission statement and core values.
• The ability to devise communication strategies for successfully interacting with organizational internal and external publics.
• The ability to incorporate strategies to minimize organizational physical and financial risks.
• The ability to develop and maximize and efficiently manage organizational resources.
• The ability to develop policies and practices to deal with moral and ethical issues that affect an organization.
•  The ability to apply management theory and leadership concepts to contemporary sports industry practices.
• The ability to utilize both written and oral communication skills to develop a professional network.

Curriculum Requirement

Core

• SPT 7000 - Research Methods in Sport Credit Hours: 3
• SPT 7100 - Socio-Cult Aspects of Sports Credit Hours: 3
• SPT 7200 - Sport Marketing Credit Hours: 3
• SPT 7300 - Public Relations in Sports Credit Hours: 3
• SPT 7400 - Legal Aspects of Sport Credit Hours: 3
• SPT 7500 - Sport Finance Credit Hours: 3
• SPT 7600 - Sport Ethics Credit Hours: 3
• SPT 7700 - Management & Leadership in Sport Credit Hours: 3

Required Advanced

Total Number of Credits to Complete the Program: 36