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Nov 25, 2024
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2024-2025 Graduate Catalog
Sport Management Studies, Intercollegiate Athletic Administration, MS
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The sport management studies curriculum was created especially for presentation via the Internet. Sport management theory and principles are presented with streaming video, narrated PowerPoint presentations and online forums. Threaded discussion groups, chat rooms and email allow the cohorts to communicate and interact, adding unique insight into the discussion. Students have the option of completing the generalist concentration, the intercollegiate athletic administration concentration, or the strategic sport analysis concentration. Program length is approximately 13 consecutive months, with new cohorts beginning in January and July. Cohorts of approximately 35 students each learn and communicate online and regularly function as a group of interactive peers. This virtual community creates a lively and dynamic educational experience that enriches the collaborative skills essential for success in the sport industry. Students are eligible for a graduate certificate of 12 credits in intercollegiate athletic administration. The intercollegiate athletic administration track has been developed in consultation with the NCAA.
Advisement Sheet
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Student Learning Outcomes
- Analyze the power and politics of sport organizations.
- Analyze a sport governance body’s authority, organizational structure and function to various constituencies.
- Contrast the difference in structure and the effectiveness between the NCAA and NAIA.
- Analyze the theory behind compliance of rules and regulations in an intercollegiate athletic program.
- Theorize implementation strategies for the development of a comprehensive compliance program within an athletic department.
- Evaluate the effectiveness of various institutional controls put in place by selected intercollegiate athletic department.
- Develop a logistical plan for organizing and managing gender equity within an intercollegiate athletic department.
- Evaluate the law as it applies to athletics.
- Theorize implementation strategies for attaining an organizational design for human resource management in an intercollegiate athletic department.
- The ability to incorporate data analysis into the strategic planning process to facilitate organizational effectiveness.
- The ability to develop marketing strategies that reflect the organizational mission statement and core values.
- The ability to devise communication strategies for successfully interacting with organizational internal and external publics.
- The ability to incorporate strategies to minimize organizational physical and financial risks.
- The ability to develop and maximize and efficiently manage organizational resources.
- The ability to develop policies and practices to deal with moral and ethical issues that affect an organization.
- The ability to apply management theory and leadership concepts to contemporary sports industry practices.
- The ability to utilize both written and oral communication skills to develop a professional network.
Total Core Credits Required: 24
Concentration Credits Required: 12
Total Number of Credits to Complete the Program: 36
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